Information We Collect

When you reach out to us for corporate floral arrangements or gift services, we gather information you voluntarily share. This includes your name, company name, email address, phone number, delivery addresses, and specific floral requirements. We also collect payment details when placing orders, though processing is handled securely by our payment partners.

For our corporate clients, we may collect additional business information such as company registration details, preferred delivery times, and budget constraints. This helps us tailor our service to suit your business needs.

Our website gathers certain technical data automatically when you visit, including your IP address, browser type, device information, and navigation through the site. We use this data to improve site performance and understand how clients discover our services.

How We Use Your Information

We primarily use your information to fulfill orders and deliver excellent customer service. This includes processing orders, arranging deliveries, sending confirmations, and following up to ensure your satisfaction.

• Processing and fulfilling your flower orders and gift arrangements
• Communicating about order status and delivery timelines
• Providing customer support and responding to inquiries
• Improving our services based on your feedback and preferences
• Sending relevant service updates (with your consent)
• Maintaining records for business and legal compliance

We also use aggregated, non-personal data to analyze market trends and refine our operations. For example, we may study which arrangements are most popular in different seasons to better prepare inventory.

With your explicit consent, we may send information about seasonal offerings, special promotions, or new services that could interest your business. You can opt out at any time by using the unsubscribe link in our emails or contacting us directly.

Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. Your data stays within our operational ecosystem and is shared only when necessary to provide our services or to comply with legal requirements.

We partner with trusted service providers who assist in delivering our services, including payment processors, delivery partners, and flower suppliers. These partners are contractually obligated to protect your information and use it solely for the services they provide to us.

We may disclose your information if required by United Kingdom law, court orders, or government regulations. This includes compliance with GST regulations, business licensing requirements, and other legal obligations that apply to our operations in London and across United Kingdom.

Data Security and Protection

We take data security seriously and deploy multiple layers of protection. Our systems use encryption for sensitive data transmission, secure servers for data storage, and regular security updates to guard against threats.

Physical security measures protect our office systems, and access to personal information is limited to employees who need it for their work. Our team receives ongoing training on privacy practices and data handling.

Payment information is processed through secure, encrypted systems that conform to industry standards. We do not store full credit card numbers on our systems—this data is handled by certified payment processors specialized in secure financial transactions.

While we apply strong security measures, no system is entirely risk-free. We continuously monitor and update our security practices to address evolving threats and maintain high protection standards.

Your Rights and Choices

You have several rights regarding your personal information. You can request access to the data we hold about you, ask us to correct inaccuracies, or request deletion of your data when legally permissible.

• Access your personal information and understand how we use it
• Request corrections to inaccurate or outdated information
• Ask us to delete your personal information (subject to business and legal requirements)
• Opt out of marketing communications while continuing to receive service-related messages
• Request information about how your data has been shared
• File complaints about our privacy practices

We keep your information only as long as needed for business purposes and legal requirements. Order records are typically retained for accounting and warranty purposes, while marketing preferences are kept until you request removal.

When we no longer need your information, we securely delete or anonymize it. Some data may be retained longer if required by United Kingdom business laws or for legitimate interests like preventing fraud.

Cookies and Website Technology

Our website uses cookies to improve your browsing experience and to understand how visitors use our site. Cookies are small files stored on your device that remember preferences and enable certain website features.

Essential cookies are necessary for our site to function properly—they enable basic features like navigation and access to secure areas. These cookies do not collect personally identifiable information and are enabled automatically when you use our site.

We employ analytics cookies to learn how visitors interact with our website. This helps us identify popular content, optimize page performance, and improve user experience. This data is collected in aggregate form and does not identify individuals.

You can manage cookie settings through your browser preferences. Note that disabling certain cookies may affect some site features and your overall browsing experience.

Business Transfers and Changes

If Primrose & Co. undergoes major business changes such as mergers, acquisitions, or asset sales, your personal information may be transferred as part of the transaction. We would notify you of such changes and ensure your data remains protected under privacy standards aligned with this policy.

In the unlikely event that we cease operations, we would ensure your data is either securely transferred to a successor entity (with appropriate privacy protections) or securely deleted in accordance with data protection best practices.

Updates to This Privacy Policy

We may periodically update this privacy policy to reflect changes in our practices, services, or legal requirements. When significant changes occur, we will inform you by email or by posting a notice on our website before they take effect.

Minor updates for clarity or administrative changes may be made without prior notice. We encourage you to review this policy periodically to stay informed about how we protect your privacy.

Children's Privacy

Our services are designed for businesses and adult consumers. We do not knowingly collect personal information from individuals under 18. If we become aware that we have collected data from someone under 18, we will promptly delete that information from our systems.

Parents or guardians who believe we may have collected information from their child can contact us using the information provided below, and we will address the matter promptly.

International Data Considerations

Our primary operations are based in United Kingdom, and data is stored and processed within United Kingdom jurisdiction. However, some service providers may process data internationally. When this occurs, we implement appropriate safeguards to protect your information in line with applicable privacy laws.

We comply with United Kingdom data protection laws and regulations, including those related to business operations, financial transactions, and customer data handling. Our practices align with evolving privacy standards in United Kingdom's digital economy.